If using multiple columns, 40–50 characters per column should be your limit. More than that would make rows too long and difficult to follow, especially for large volumes of text, such as books and annual reports. Don't use more than 50–70 characters per column for body text (ideally around 60).You can set different letter spacing settings for each paragraph/character style you define, depending on it's importance. You can, however, slightly track words in uppercase, titles and numbers throughout the document.The font designer has already defined the optimal letter spacing built into the font, so you don't have to worry about that. Never add tracking to your lowercase body text Paragraph Style.But really, Optical should be ideal in most cases. There are two additional kerning options available – Auto and Manual – Auto works similar to Optical, while Manual lets you adjust the spacing manually. You normally don't need to alter this distance unless you really know what you're doing. This ensures the optimal distance between letters, as defined by the typeface designer. Always use Optical kerning for all your Paragraph Styles.Your body text leading affects the baseline grid and other layout issues, so it's best you set this correctly when starting a new document. Usual font settings for body text include 8/10 (meaning: font size/leading), 9/11 or 10/12, but feel free to pick any combination that would best fit your content and design. Your body text Paragraph Style should be defined first.Grid and Paragraph Style RulesĪ few general rules to keep in mind when setting up your grid and paragraph styles: This article assumes you know the basics of working with Character and Paragraph Styles, and goes a bit beyond that. Many times when working on large volumes of text or very tight deadlines, designers tend to ignore these aspects, however it is what makes the difference between a professional looking design and an average document. To be noted that while extensive information on each of the following aspects is widely available, this article is just a short roundup of various typesetting features, and it should be treated as a checklist of things to remember when designing and reviewing a document. Also, some of the features are only available with Open Type fonts, which contain an extended character set including a number of special characters not available in other types of fonts. Most of the features explained in this article are general typography rules that will apply to any word processor, while some are only available in the Adobe CS suite, including InDesign and Illustrator. In this article, we'll review the nine advanced and special character topics, as well as corresponding shortcut keys, and additional information. Adobe's InDesign is considered to be the most advanced multi-page editor software, but we need to take advantage of it's full power to quickly create and deliver professionally formatted documents.
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